Logo Development + brand Identity

The Raleigh Hotel is in Miami Beach, Florida. It is an art deco building designed by L. Murray Dixon. The hotel was created in 1940, and the design includes 113 rooms. The entrances are decorated with polished stone and the lobby with chandeliers. The hotel includes a lounge, known as The Raleigh Room, a cocktail lounge, eight penthouses, and an "iconic pool."

Inspired by the history of the Art Deco hotel, I re-designed the Raleigh Hotel Logo. I wanted to keep the integrity of the hotels past and pay homage to its nostalgia. While maintaining a new age edge, I combined the elements of ben-day dots, a whimsical serif typeface, and a bright funky color to capture the hotel essence.

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Role: Designer / Creative Director

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2020