Album, branding, + packaging design. CD case + ad campaign.
Rebranding Slightly Stupid's 2012 album, Top Of The World, I wanted to create a playful and punk rock aesthetic. Looking into the streets and visual language of where the band originated, Ocean Beach, California, I found inspiration in the odd kook culture instilled there. The album redesign consisted of a 12-page booklet, front and back covers, inside clear tray, and the CD label. The ad campaign consists of three 17X11 posters and merchandise.
Original Album: Top Of The World
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Role:
Designer / Creative + Art Director
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Credits:
Miguel Happoldt - https://relix.com/articles/detail/the-longest-barrel-ride-an-oral-history-of-slightly-stoopid/
Mike Piscitelli - mikepiscitelli.com
Against gravity (Party In The Back.) Photograph: Tino Razo/Anthology Editions. https://shop.mexicansummer.com/product/tino-razo-party-in-the-back/
David Carson - http://www.davidcarsondesign.com
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2020